After a modern rebrand and website revamp in 2019,Big Brothers Big Sisters of Canada was looking to get the word out about their programs helping youth across Canada. The BBBSC national office approached us to help with their holiday 2019 campaign to create awareness, find new donors, and for the first time ever drive online donations.
Our six week campaign in November and December 2019 ran across Google, Facebook, Instagram, YouTube, and LinkedIn in both English and French, featuring both images and videos, and was the largest campaign we’ve run to date.
The online donation campaign was a huge success, generating over $40,000 in donations online, and over $57,000 in total with offline donations included.
With awareness being one of the primary goals, we’re proud to say we generated over 6.5 million impressions in six weeks, across every Canadian province and territory. This newly reached audience accounted for 50% of donations during the holiday season.