Looking to Design a New Logo and Brand?

August 15, 2023


Here are some general insights into logo design trends that may continue to be popular in 2023. Keep in mind that design trends can vary depending on industries and regions, and it’s always best to consult with a professional designer for the most up-to-date and tailored advice, like Addison Marketing. That being said, here are some colours that have been trending and might continue to be popular in 2023 and beyond:

  • Warm Earth Tones: Colours inspired by nature, such as terracotta, warm browns, and deep greens, have been gaining popularity for their soothing and organic feel.
  • Muted Pastels: Soft pastel shades like pale pinks, lilacs, and mint greens are being used to create subtle and calming brand identities.
  • Bold and Vibrant Hues: Bright and energetic colours like electric blue, neon green, and hot pink can make a brand stand out and convey a sense of modernity and dynamism.
  • Monochromatic Schemes: Using different shades of a single colour can create a clean and sophisticated look, adding depth and elegance to a logo.
  • Gradient and Duotone Effects: Gradients and duotone colour schemes provide a contemporary and eye-catching visual appeal, allowing for unique and creative logo designs.
  • Metallic and Foil Accents: Adding metallic or foil effects to logo designs can give them a luxurious and premium appearance.
  • Dark Mode Colours: As dark mode interfaces gain popularity in digital platforms, logo designs with dark and contrasting colours are becoming more relevant.
  • Sustainability-Inspired Colours: In line with growing environmental awareness, eco-friendly colours like forest green, ocean blue, and earthy browns are gaining prominence.
  • High-Contrast Combinations: Pairing colours with high contrast can create striking and memorable logos that easily catch the eye.
  • Black and White Simplicity: Classic black and white logos remain timeless and can convey sophistication and simplicity.

Remember, while following trends can be beneficial, it’s essential to choose colours that align with your brand’s personality, values, and target audience. Your logo should be a representation of your brand identity and evoke the right emotions and messages. When designing a logo, always consider the context, industry, and long-term viability of the colour choices.

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