How Does the Google Display Network Work?

July 27, 2023


The Google Display Network (GDN) upholds an array of ad dimensions to accommodate diverse placements and devices. These ad dimensions may undergo transformation as Google refines its offerings and industry trends undergo a metamorphosis. Presented below are some frequently employed display ad dimensions on the Google Display Network:

Medium Rectangle (300×250): One of the most sought-after ad dimensions, apt for both desktop and mobile placements.

Large Rectangle (336×280): An enlarged rendition of the medium rectangle, delivering a more pronounced visual impact.

Leaderboard (728×90): A horizontal ad format, typically stationed at the zenith or nadir of web pages.

Half Page (300×600): A towering ad format, commonly employed in sidebar placements.

Large Mobile Banner (320×100): A mobile-specific banner ad, making its appearance at the summit or base of mobile pages.

Skyscraper (120×600): A vertical ad format, typically situated in the sidebar of web pages.

Wide Skyscraper (160×600): An amplified version of the skyscraper ad, extending greater visibility.

Portrait (300×1050): A lofty ad format, suited for vertical placements on desktop devices.

Banner (468×60): A standard horizontal ad format.

Half Banner (234×60): A smaller rendition of the banner ad, frequently positioned at the zenith or nadir of web pages.

Vertical Banner (120×240): A vertical ad format, commonly employed in sidebar placements.

Square (250×250): A versatile square ad format, impeccably functional on both desktop and mobile.

Small Square (200×200): A reduced version of the square ad.

Small Rectangle (180×150): A compact ad size, perfectly suited for petite placements.

Mobile Leaderboard (320×50): A mobile-specific adaptation of the leaderboard ad.

Please be advised that ad dimensions and specifications are subject to change over time. To acquire the most up-to-date information and recommendations for creating impactful display ads on the Google Display Network, it is essential to consult Google’s official documentation or ad platform.

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