{"id":1713,"date":"2018-08-17T22:30:58","date_gmt":"2018-08-18T02:30:58","guid":{"rendered":"https:\/\/addisonmarketingsolutions.com\/?p=1713"},"modified":"2021-03-02T13:32:39","modified_gmt":"2021-03-02T18:32:39","slug":"why-your-marketing-agency-should-be-a-certified-google-partner","status":"publish","type":"post","link":"https:\/\/addisonmarketingsolutions.com\/2018\/08\/17\/why-your-marketing-agency-should-be-a-certified-google-partner\/","title":{"rendered":"Why your marketing agency should be a certified Google Partner"},"content":{"rendered":"<p>When you\u2019re looking for a new marketing partner to help boost your online business, it\u2019s important to choose an agency that is a certified Google Partner. This certification ensures that the agency has passed <a href=\"https:\/\/addisonmarketingsolutions.com\/ppc-management-google-adwords\/\">Google Ads<\/a> (formerly AdWords) product certification exams and are up to date with the latest product knowledge. In other words, they earned it.<\/p>\n<p>Addison Marketing Solutions <em>works directly with Google<\/em> and <em>we&#8217;re a certified <strong>Google Partner<\/strong><\/em> \u2014 you can see our badge proudly displayed below this very paragraph! You can also view our badge in the footer of every page of our website, and click it to view our <a href=\"https:\/\/www.google.com\/partners\/#a_profile;idtf=6049753198\">Google Partner profile<\/a>. We specialize in Search Advertising, which means\u00a0we can help your business create and optimize ads that show <em>above<\/em> the search results on Google Search, as well as advise on keyword strategy and budget planning.<\/p>\n<p><script src=\"https:\/\/apis.google.com\/js\/platform.js\" async defer><\/script><\/p>\n<div class=\"g-partnersbadge\" data-agency-id=\"6049753198\"><\/div>\n<p>When looking at marketing agency websites, be cautious about websites trying to fool you about their Google Partner certification. Here\u2019s what to watch out for:<\/p>\n<ul>\n<li>websites that display outdated versions of the Google Partner badge (i.e. badges with a different font)<\/li>\n<li>websites that display a badge but <em>don\u2019t<\/em> link to their Google Partner profile<\/li>\n<li>websites that talk about Google Partners but do not display a Google Partner badge at all<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>It\u2019s common for many fly-by-night agencies to achieve their certification once, and then allow it to lapse but still claim to be certified in their marketing materials.\u00a0Google requires recertification on a regular basis. If you have doubts about an agency\u2019s Google Partner status, start asking questions. A lot of questions. These shady practices are so common, in fact, that Addison Marketing Solutions is the <em>only<\/em> certified Google Partner in Aurora, Ontario that complies with <em>all<\/em> current guidelines!\u00b9<\/p>\n<p>Being a certified Google Partner brings many advantages for marketing agencies to offer their clients and help put them a step ahead of the competition. For instance, Google Partners often have access to new Google features that are in beta (development) and not publicly accessible. That means Partners can test and implement these new features for their clients before anyone else! Your business can <em>stay a step ahead<\/em> of the competition with this advantage.<\/p>\n<p>Another reason for being certified and <em>staying certified<\/em> is that pay-per-click strategies and best practices are always changing. If you\u2019re working with an agency that has never been a Google Partner or has let their certification lapse, they\u2019re working with old information, out of date practices, and <em>strategies that no longer work<\/em>.<\/p>\n<p>In summary, the Google Partner badge is the most important certification in digital marketing today. Make sure your digital marketing partner is a proud Google Partner and can prove it! Addison proudly displays our Google Partner badge on every single page of our website, and we use our certified status to boost the business of our clients, generate leads, and produce results. But don\u2019t take our word for it \u2013 <a href=\"https:\/\/addisonmarketingsolutions.com\/testimonials\/\">hear what our happy clients have to say<\/a>!<\/p>\n<p><em><span style=\"font-size: 10px;\">\u00b9Based on an audit of marketing agencies located in Aurora, Ontario, Canada who are members of the Aurora Chamber of Commerce and comply with all Google Partner <a href=\"https:\/\/support.google.com\/partners\/answer\/7171877?hl=en\">badge guidelines<\/a> as of August 2018<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re looking for a new marketing partner to help boost your online business, it\u2019s important to choose an agency that is a certified Google Partner.<\/p>\n","protected":false},"author":6,"featured_media":2992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/addisonmarketingsolutions.com\/wp-content\/uploads\/2019\/10\/google-partner.png","_links":{"self":[{"href":"https:\/\/addisonmarketingsolutions.com\/wp-json\/wp\/v2\/posts\/1713"}],"collection":[{"href":"https:\/\/addisonmarketingsolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/addisonmarketingsolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/addisonmarketingsolutions.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/addisonmarketingsolutions.com\/wp-json\/wp\/v2\/comments?post=1713"}],"version-history":[{"count":0,"href":"https:\/\/addisonmarketingsolutions.com\/wp-json\/wp\/v2\/posts\/1713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/addisonmarketingsolutions.com\/wp-json\/wp\/v2\/media\/2992"}],"wp:attachment":[{"href":"https:\/\/addisonmarketingsolutions.com\/wp-json\/wp\/v2\/media?parent=1713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/addisonmarketingsolutions.com\/wp-json\/wp\/v2\/categories?post=1713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/addisonmarketingsolutions.com\/wp-json\/wp\/v2\/tags?post=1713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}