You know that feeling you get when you see a banner ad for a company or website that you have visited before? And you see it all over the internet? You think to yourself… “Wow… they must have millions of dollars for advertising!” Well, in most cases that’s not the case. Congrats, you’ve been remarketed!
The advertising strategy known as remarketing or retargeting is actually very smart and helpful to both the advertiser and the searcher. Working with your web browser on your phone, tablet, or computer, businesses can “tag” you when you visit them and follow you with ads that help you come back and make a purchase. Sometimes it’s different offers or better offers, and sometimes it’s just friendly reminders to know they are still there for you when you need them again. Banks are infamous for remarketing. The searchers’ benefit is they get notifications during their searches of offers and deals your business is providing.
When people are looking to choose a brand, 97% of them research 3–5 brands online before picking one. Remarketing ads keep your brand in front of these potential sales while they go through this research process by displaying your banner ads on various websites they browse. Thus, they constantly see your brand when they do things like go to YouTube, check the news, and more. By doing this, you are remembered and trusted which motivates more people to pick you instead of your competition.