So you’ve decided to take the plunge into digital marketing… Congrats! Don’t worry, it’s not that scary. You just need to know a few things:

  • Know what your plan is
  • Know who you want to reach
  • Know what you want to offer

Knowing who you want to reach is important so we can determine the best place to display your business online. For example, if you are looking to get new clients to come to your business, then we can use social media to tell the story of how amazing your business is and at the same time use a combination of trusted reviews and Google’s search results to drive authority and traffic to your business.

You have options for sure, but you have us too… And we’re good friends with Google. 🙂

New to online advertising?


Let’s break down the options you have for driving customers to your business:

  • Google Ads (AdWords)
  • Google Display Ads (Banner Ads)
  • Google Display Remarketing Ads (banner ads that follow customers to different sites)
  • Facebook Ads & Instagram Ads
  • Bing (Search Engine Results)
  • Yahoo! (Search Engine Results)

Google Search has replaced what the phonebook was to everyone for years — the one place everyone goes to when they need something. The biggest difference is that your business doesn’t pay if you don’t get results! Pay Per Click (PPC) advertising, as it’s known, has changed the world of marketing and advertising forever, offering businesses like yours the ability to pay only when someone decides to interact with your ads. Our job is to pinpoint and target who those people are and send them your way when they need you. And we’re very good at that.

All the options on the list above play a supporting role in PPC advertising, and we’ll help you find the right ones most relevant for your business. Addison Marketing Solutions cares about your success and spends the time to learn about your goals, targets, and needs, and we work our butts off to earn your trust and achieve our common success.

Call us TODAY so we can personally walk you through your options and help you make the right decision on how to effectively market your business online.