At Addison Marketing Solutions, we believe that fresh perspectives are the secret ingredient to lasting innovation—and the next generation of talent is bringing that energy in full force.
That’s why we were thrilled to collaborate with Trent University for the inaugural Trent Durham Business Innovators Challenge (TDBIC). Designed to bridge the gap between academic learning and real-world problem solving, this unique initiative gave Master of Management students the opportunity to work directly with local businesses (including ours!) to explore new ways of delivering affordable market intelligence.
The results? Nothing short of amazing.
Students brought forward ideas that were not only creative and well-researched, but also practical—real solutions for real challenges faced by growing businesses. It was an energizing experience to witness how these bright minds tackled big questions with limited resources, proving that innovation doesn’t have to come with a giant price tag.
“We were genuinely impressed with the strategic thinking and creativity shown by each team,” said Addison Marketing CEO & Founder, Eric Harbottle. “Supporting this initiative aligns perfectly with our mission—to help businesses grow by staying smart, nimble, and community-focused.”
With hands-on experience, valuable feedback from business leaders, and a community cheering them on, the students walked away with more than just presentation skills—they left with impact.
And for us? We gained fresh insights, renewed inspiration, and the chance to support the future of business leadership in the Durham Region. We’re excited for what’s next and proud to support opportunities that empower students and local business growth.
Let’s keep innovating—together.
