- case study -
BDA
Burton, Dey & Associates Bankruptcy Trustees
10%
increase in client growth (2015)
20%
increase in client growth (2016)
In 2015, Kelly Dey and her team were looking for a new way to reach targeted clients in need of her services in a very competitive market. After meeting with her team we developed a sound plan that included a new website and helped her rebrand to showcase their professionalism and expertise. From logo design to new outdoor building signage, we brought new creative marketing to Burton, Dey & Associates.
| Apr 2015 | Apr 2016 | |
|---|---|---|
Clicks | 522 | 821 |
Impressions | 26,130 | 34,212 |
CTR | 2.00% | 2.40% |
CPC | $14.00 | $9.00 |
Spend | $7,308 | $7,389 |
Conversions | 6 | 31 |
Cost/Conversion | $1,218 | $238 |
We launched her Google campaign and Facebook Page in 2015 and focused on sharing their information to targeted areas where people would be searching. We showcased an empathic message to a very sensitive area of business. We learned as much as we could about their business and the clients that they support. Positioning ourselves as team members to understand the goals and targets Kelly had, we succeeded with 10% client growth in 2015 and further expanded this to a 20% increase in 2016.
