What better place to have a bridal show than at a wedding venue? As a year-round, multi-purpose venue, Cardinal Golf Club isn’t just for golf — they host weddings too, at both their Cardinal and RedCrest locations. In early 2020, Cardinal needed to get the word out about the “Love Story” Bridal Show, and turned to Addison’s marketing expertise to promote the show on Facebook and Instagram.

Using Facebook’s highly targeted data to find newly engaged couples, the three week campaign encouraged people to pre-register for free access to the event. A total of 175 pre-event registrations and responses were generated by the campaign, which led to over 450 attendees on the day of the show (despite a 16cm snow dump the night before!).

Even better, we got great feedback from the show’s vendors about how please they were with the turnout.