We often hear from clients that they don’t think they need a new website. “We built this in Wix two years ago, it’s fine.” A brand new custom website has many advantages, like being responsive (mobile-friendly), up to date on the latest technologies and architectures (WordPress infrastructure, Apple Pay integration, adhering to SEO-friendly structures), and the one we think is the most important of all: speed.
Nothing turns a customer away faster than a slow-loading website.
Nothing increases sales faster than improving the speed of your website.
When Walmart took on the task of speeding up their own website, they found that for every one second of improved loading time, their conversions increased by 2%. For a company the size of Walmart, that’s hundreds of millions of dollars of sales for one second of improvement.
Google’s own search engine is one of the fastest websites on the planet. Google found that if their search results page takes even 0.5 seconds longer to load, traffic drops by 20%. That would be a massive hit to Google’s ad business, which is their main source of revenue.
Another stunning figure is that 40% of users abandon a website that takes more than three seconds to load. That’s it —you only have three seconds before a potential customer gives up on you!
Website Speed Comparison of Popular DIY Builders
The problem with many DIY website builders like Wix and their competitors is that they put very little focus on speed. They’d rather wow and dizzy customers with endless arrays of buttons, colours, and animations that bloat websites and don’t add anything to the user experience.
Twitter user @BradvanL recently did a comparison of some of the websites of the most popular DIY website building companies. He used Google’s PageSpeed Insight tool to measure the load time of the home page of each service. While a site’s home page isn’t necessarily representative of the quality or type of site their own tools can or will build, it’s still an interesting test to see how seriously these companies treat loading speed. If their own home page doesn’t even load quickly, what are the odds that they’ve ensured the proper coding to make sure yours does?
Having struggled with slow page load speeds on mobile for sites built on @Wix and @Instapage for far too long, I decided to test a bunch of page builders' own pages using @google PageSpeed Insights Tool to figure out what to use next time.— Brad van Leeuwen (@BradvanL) October 22, 2019
Sharing the results here for others. 1/ pic.twitter.com/KkEPB6eOX1
The most popular website builders, Squarespace and Wix, occupied the bottom third of the list.
At the top was a cheap and popular option called Carrd, intended for building simple, single-page websites or landing pages. We quite like it if your needs are very, very minimal, but most businesses will want something much more capable.
That being said, only three of the sites tested got an “average” ranking from Google, with none able to achieve a ranking of “fast”.
Website Speeds of Sites Built by Addison Marketing Solutions
Now let’s take a look at some of the websites Addison Marketing Solutions has built recently for our clients.
That says it all, doesn’t it? The websites we build for local businesses load faster than the home pages of multi-million dollar corporate giants.
Want to learn more about how a new website can help your business? Read about website design and see our packages or view a gallery of our recent work and then get in touch with us — let’s have a conversation!